Acquisition Touchpoints
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Business Intelligence
Many people are unclear as to what distinguishes customer journey analytics
from business intelligence,
or BI. BI is now a well-liked technology that businesses may use to combine
their dashboards. Leaders may now access
a single location to view the performance of every part of the business
thanks to business intelligence.
When combined with data warehouse technologies like Amazon Redshift, Google
BigQuery,
or Snowflake, business intelligence software like Looker, SiSense, or
Tableau may provide a great deal
of flexibility when it comes to trend analysis. But this technology has some
drawbacks and difficulties
when it comes to client journeys, such as:
Let's say the objective is to democratise data and provide teams the ability
to assess
the impact of their efforts on the performance of the client. Companies
would then need to approach data differently.
The good news is that Customer Journey Analytics,a brand-new subcategory of
data analytics that addresses all the
issues raised above, has developed.
Examples of Customer Journey
Now that we’ve covered the building blocks of a customer journey analytics
platform, let’s go over the types of analysis it can perform:
1. Journey Reports.
Companies can visualise client touchpoints across many channels with
the trip report. Using this report, businesses can: Identify probable trouble spots
where users are leaving Examine how initiatives affect the user experience at each
stage of the conversion process. Before making a conversion, find out which routes
users are taking.
2. Attribution Reports.
The attribution report enables businesses to focus in on profitable
clients an calculate the contribution of several touchpoints to their performance.
3. Cohort Reports.
Companies can analyse their growth by the times that users executed an
activity using the cohort report. For instance, a business can divide the growth in
overall product usage into cohorts based on when users initially signed up or
started using a feature.
4. Retention Reports.
Utilizing the retention report, businesses may determine how long
users remain active with the company after completing a task. For instance,
businesses might examine the proportion of consumers who sign up for emails or push
notifications before returning and using a particular function.
